Sport and events turn the city into a festival for everyone!
As a city of sport, Gothenburg is a metropolis and meeting place for people from all over the world.
The city always takes the opportunity to get together whenever there is an European championship or a world championship, as the people of Gothenburg love to get involved when something big is happening.
It also means that events have an impact on the whole city. They become public festivals where everyone is welcome.

Top-notch hospitality in Sweden’s friendliest city
As a visitor in Gothenburg you are greeted with a relaxed attitude, warmth and friendliness. People here are always open and interested. Many Swedes are also fluent in English, in fact Swedes are the top English non-native speakers of the world.

 Always something going on
Gothenburg has much to offer with a never-ending choice of interesting architecture, music, art, theatre restaurants and nightlife. The city is richly diversified and aspects of various foreign cultures are woven into everyday life – from music to food and fashion. For all of those who love speed and thrill rides, you can visit Scandinavia’s largest amusement park, Liseberg which is full of roller coasters, cotton candy, music and entertainment. New attractions this year is Loke which in its extreme position will take you the full 42 meters in the air.

Staying in style
There are plenty of hotels in Gothenburg and almost all have environmental diplomas. Some hotels are so special that they are worth a visit in their own right. It may be the food, the architecture, the interior design or the whole concept that makes them so special. Check in to a designer hotel in the heart of the city, enjoy luxurious pools and fine food, take in the panoramic views from a delightful roof terrace. In Gothenburg there are hotels to suit all tastes.

A bike friendly city
Gothenburg begs to be explored by foot, but the blue trams are of course always there if your feet need a rest. Also, there’s a hugely popular network consisting of 1,000 city bikes at 66 bike stations spread all over town. Pick up a bike, go where you want to go and leave it at the closest station – easy as that.

A gourmet’s dream
The location on the west coast and the proximity to the cold water of the North Sea make Gothenburg a true seafood paradise, with some of the finest prawns, langoustines and lobsters in the world. The local restaurants stretch from street food via trendy eateries and family-friendly restaurants, to fine dining establishments. Many of the restaurants in Gothenburg are environmentally certified.

Welcome to the capital of “fika”.
Gothenburg is peppered with cozy Swedish cafes. Don’t miss to stop for a “fika”, Sweden’s much loved tradition of coffee and a “bulle” (cinnamon bun). Explore a perfect mix of cozy cafés, old bakeries, organic cafes and trendy coffee bars that attract coffee geeks from all over the world.

Everything you could want for a successful shopping trip
The fashion scene is flourishing here and many Gothenburg-based fashion brands have achieved big success internationally. But it’s not all about clothing. Browse the cosy boutiques and exclusive interior design shops on trendy Magasinsgatan, visit charming Haga with its many cafés and small shops selling curiosities, interior design and vintage items, or explore the more gilt-edged shopping havens around the main boulevard, Avenyn.

Breathtaking nature and an archipelago to die for
Gothenburg is encircled by rocky shoreline, deep forests, tranquil lakes and the surging sea to the west. No other Swedish city gives such easy access to nature. Right on the doorstep are wide open spaces and magical islands. All year round, the stunning archipelago and the countryside around Gothenburg is breathtakingly beautiful – and just a tram ride away.