The Championships week sets off with a spectacular opening ceremony at Ullevi Stadium on August 21, free entry and everyone is welcome to celebrate the start of the championships. The audience will experience a cavalcade of Swedish traditions such as the cultural history of Sweden, fantastic fairytale characters and lots of music.
The opening ceremony will be directed by acclaimed show designers Owe Sandström and Lara “Lalla” Nilsson. – I’m really honored to be directing the opening ceremony of this year’s European Championships. It’s terrific that everyone is welcome and I promise that the show will be a fantastic experience, says Owe Sandström.
The great atmosphere sure to be generated by the opening ceremony is something to build on as the championships gets off the ground.
– We´re really looking forward to arrange this year biggest sporting event in the middle of Gothenburg. There will be an amazing atmosphere in the entire city, says Lotta Nibell, CEO at Got Event AB.