During the Longines FEI European Championships 2017 Gothenburg will transform into center for equestrian enthusiasts. Of course this will open up great exposure potential for companies interested in partnering with us during the championships.

main partners

Agria Djurförsäkring
Agria Djurförsäkring is Länsförsäkringars specialist company for animal and crop insurance and Länsförsäkringar’s subsidiary brand. Our core values are specialist expertise, animal friendliness and empathy. This specialisation involves a streamlined focus on and involvement in creating security for animals and their owners. The strong Agria brand is based on factors as a deep commitment to animal health and research programmes. We also participate at various animal events, competitions, exhibitions and trade fairs.
Agria also conducts operations in Norway, Denmark, Finland and the UK.


Länsförsäkringar offers a complete solution for banking, insurance and real-estate brokerage services through the 23 local and mutual insurance companies. These companies jointly own Länsförsäkringar AB, which, with its subsidiaries, is tasked by the regional insurance companies to conduct joint banking and insurance operations, pursue development activities and provide service in areas that generate economies of scale and efficiency, all to create possibilities for the regional insurance companies to be successful in their respective markets.


Our modern society is complex and place high demands on safety. At Saab we strive to keep society and people safe. It is a basic human need to feel safe and, as we see it, a human right. Through innovative systems and solutions that increase security, we can make this possible. Saab engage in equestrian sport to contribute with world class innovation. Together we will create exciting and innovative solutions to the daily equestrian challenges. Hopefully it will also result in more people choosing technical education. It is no secret that the stable environment develops many talented employees and leaders, not least for us at Saab.


From a single womenswear shop in Västerås, Sweden, to six different brands and 4 100 stores all around the world. There are H&M stores in 64 markets worldwide, and online shopping in 35 markets at Hennes & Mauritz AB comprises six independent brands: H&M, COS, Monki, Weekday, Cheap Monday and & Other Stories. H&M’s design team creates sustainable fashion for all, always at the best price.
H&M employees all over the world work on the basis of values such as constant improvement, keep it simple and teamwork – values that also apply to the riders of Team H&M: Malin Baryard-Johnsson, Peder Fredricson, Nicola Philippaerts and Olivier Philippaerts.


STIHL develops and manufactures power tools for gardening, landscape maintenance, professional forestry and agriculture. The products are exclusively sold through qualified dealers with over 400 specialized stores in Sweden. The Nordic head office is situated in Stenkullen, outside Gothenburg. In 2015, STIHL had a turnover of EUR 3,25 billion. The STIHL Group has over 14,000 employees worldwide and manufacturing in Germany, Austria, Switzerland, Brazil and USA among others.


official partners

Lövsta Future Challenge
Lövsta Future Challenge is a competition in both dressage and showjumping, with the main goal to develop Swedish equestrian sport, by giving young talents – horses and riders – the right basis to reach international Grand Prix. Lövsta Future Challenge strives to have at least two horses or riders who have competed in Lövsta Future Challenge in the national teams during the Olympics in Tokyo 2020.


Evidensia consists of over 170 animal hospitals and clinics in Sweden, Finland, Norway, Denmark, Germany, Switzerland and the Netherlands. Every year, we treat over a million animals – dogs, cats, small animals, exotic animals and horses. At our facilities, these important family members get world-class veterinary care. We want to see healthier and happier animals. That’s why we are absolutely the best choice for the animal.


EuroHorse is the most important Nordic meeting place for all “horse people”. It is here that visitors will find great products at a very good price, get inspiration, see new trends mm. This is where exhibitors can do good business and expose its brand. The 2016 fair had 270 exhibitors from 15 countries and 89,044 visitors. EuroHorse is in charge of the exhibition at Heden Arena.


ATG, the Swedish Horse Racing Totalisator Board, was founded in 1974 to ensure the horse industry in Sweden when the number of horses in the country steadily declined.
ATG’s success on the betting market, and the surplus generated by the company’s business, have made a major contribution to the health of horse sport in Sweden: the country today can boast of a high class of equine sport in general, and of trotting racing in particular.  The surplus of about 1.6 billion kronor a year produced by our betting activities also benefit other horse-related areas of the industry.
During the  European Championships 2017 in Gothenburg ATG participates along with our owners, the Swedish Trotting Association and the Swedish Jockey Club.


Expåra AB is prominent in equestrian centers since 1999. With great competence and long experience in equestrian footing, equipment and maintenance, Expåra AB has over the years accumulated a large and loyal customer base. Today, customers range from private facilities, clubs and riding schools to national team riders and competition facilities in the absolute world class.


Our founder should once have said  ”If I had asked people what they wanted, they would have said; Faster horses!” And so it is. As a matter of fact our whole existence is built upon horsepower and it has been since we first were established in Dearborn, Detroit in 1903. Indeed on four wheels, but we totally love horsepower. The speed. The power. The strenght and the endurance. All is in our DNA.

official suppliers

Front Advokater
Front Law Firm provides legal advice in all business areas. Our mission is clear. We always give our clients the best legal advice. We are also convinced that equality, diversity and sustainability are crucial for creating a good society. We want to be a part of developing our society, to discuss and challenge the standards in our line of business. At Front we respect our clients, our environment and each other. It makes us proud, but most of all it makes us Front Law Firm.



Since our start in 2005 Hippson has grown rapidly and today we operates the largest swedish site for equestrian, produces the magazine Hippson and also publish news in the very successful app HorseNews. Hippson has also published ten books with ridning instructions.




csr partner

The Foundation for Queen Silvia Children´s Hospital
We support children, young people and families fighting with different disceases. The money we fundraise is used to improve life quality and wellbeing at Queen Silvia children’s hospital in Sweden, the largest of its kind in Sweden, treating patients from all over the country. Among a lot of other things the hospital’s foundation supports healing through animal contacts and physical activities for recovery, to gain strength, to find comfort and new inspiration. With the support from individuals, companies and different organization we can make a very concrete and significant difference our target group’s daily life. If you want to support our work you can use swish 900 8343 or bank account 900-8343 or visit our online gift shop.


We are currently working intensively with the partnerships. Is your company interested in partnership during the championships?

Do not hesitate to contact us:
Johan Pagerup, Sponsorship Manager
Phone: +46 31 368 43 43, +46 707 61 18 10