Exhibit at the Longines FEI European Championships Gothenburg 2017.

The heden shopping village at Heden arena in Gothenburg

Heden Arena is a recreational area located in the centre of Gothenburg, between Ullevi Stadium and Kungsportsavenyn. The Para-Equestrian Dressage, Driving dressage and cone driving competitions will be held at Heden Arena. In addition, the marathon will start at Heden Arena as well. This is also where the Heden Shopping Village will be held. The Heden Shopping Village will offer fantastic shopping for horse lovers as well as plenty of shows, exhibitions and taster activities for the whole family. It´s a free entry, open to everybody.

Premium trade fair area Ullevi Stadium

Outside Ullevi Stadium there will be a limited number of stands available. Almost all visitors to the main arena will pass through here. The possibility to book a premium stand outside Ullevi Stadium is only available to those that have a stand at Heden Shopping Village. Estimated number of sold tickets to Ullevi Stadium is 125-130 000.

Exhibitors at Heden Shopping Village 2017

Why exhibit at THE Longines FEI European Championships 2017?

• Sell and promote your products
• Discover new trends
• Deepen your knowledge
• Meet colleagues & keep track of competitors

Examples of shopping village areas

Stables • Equipment • Training • Trailers & vehicles
Insurance • Travel • Clothing • Breed associations
/breeding/rearing • Trotting & flat racing
Icelandic ponies • Western


Fill out this registration form

Trade Fair Longines FEI European Championships is presented by EuroHorse.

Contact information:

Klas Pettersson, Business Manager
EuroHorse Exhibition
Tel: +46 31 708 80 67
E-mail: klas.pettersson@svenskamassan.se

Christian Pfolz, Sales Executive
EuroHorse Exhibition
Tel:+46 (0) 31 708 80 36
E-mail: christian.pfolz@svenskamassan.se

Rud Jacobsson
Bredgade 63,2
1260 – København K.
Tel: +45 70 20 20 06
Fax: +45 70 22 22 06
E-post: rud@korf.dk

Hanna Gustafsson
Gustho Affärsutveckling AB
Tel: +46 736 263 198
E-post: hanna.gustafsson@gustho.se

Alexander Zielke
Tel: +49 6196-64 35 67
E-post: svenskconsult@t-online.de

Great Britain
Ms Claire Williams
British Equestrian Trade Association
Tel: +44 (0) 1937 58 70 62
E-post: claire@beta-uk.org